The Power of Visualisation: How Top Athletes and CEOs See Success Before It Happens


By Jenna Hadden

In the world of business and sport, where competition is fierce and stakes are high, the ability to visualise success before it occurs can often be the distinguishing factor between the great and the extraordinary.

It’s not just about having a plan—it’s about seeing that plan in your mind’s eye, feeling it, and believing in it so vividly that reality simply follows suit.

This powerful tool, often underestimated, is used by elite performers across the spectrum, from the boardroom to the playing field, as a way to mentally prepare for the inevitable challenges and victories ahead.

The Art of Seeing the Win

Visualisation is far more than wishful thinking. It’s a cognitive process where individuals create images and scenarios in their minds, allowing them to mentally rehearse the steps needed to achieve their goals.

This practice is grounded in psychological science and has been shown to enhance performance by activating the same neural networks used during the actual physical execution of the task.

Take Michael Jordan, for example. Widely regarded as one of the greatest basketball players of all time, Jordan didn’t just rely on his physical prowess.

He was known for his intense focus and mental preparation. Before every game, he would visualise making the perfect shot, executing flawless plays, and ultimately leading his team to victory.

This mental rehearsal wasn’t just about boosting his confidence; it was about conditioning his mind and body to perform at their peak when it mattered most.

Similarly, in the world of business, Richard Branson, the iconic founder of the Virgin Group, has spoken extensively about the importance of visualisation.

For Branson, visualisation is a way to keep his goals and ambitions clear in his mind.

By picturing the outcome he desires—whether it’s launching a new company or navigating a crisis—he is able to approach each challenge with a sense of clarity and purpose that drives him towards success.

Why Visualisation Works

The effectiveness of visualisation lies in its ability to align the mind with the body.

When you visualise an action, your brain sends signals to your muscles, much like it would if you were physically performing the task.

This mental conditioning helps to improve muscle memory, enhance focus, and reduce anxiety—all of which are crucial for peak performance.

Moreover, visualisation can help in setting and achieving goals.

By regularly visualising the steps needed to reach a target, whether it’s a business milestone or an athletic achievement, individuals are better able to map out the actions required and stay motivated throughout the process.

It’s about turning the abstract into the tangible, the impossible into the inevitable.

Real-World Applications

For many top athletes and CEOs, visualisation is as much a part of their routine as physical training or strategic planning.

Olympic gold medallists often use visualisation techniques to prepare for their events, imagining every detail from the start to the finish line, while business leaders might visualise successful negotiations, product launches, or financial achievements.

Michael Phelps, the most decorated Olympian of all time, famously used visualisation to prepare for his races.

He would mentally rehearse each race in detail, from his dive into the water to the feeling of his hands touching the wall at the finish.

This mental practice allowed him to stay calm under pressure and execute his race strategy with precision.

In the business realm, Steve Jobs was known for his ability to envision the future of technology and how it would intersect with human experience.

This visionary thinking was not just about seeing the next product—it was about creating an entire ecosystem that would revolutionise industries.

Jobs’ ability to see what others could not, and to act on that vision, was a key factor in Apple’s extraordinary success.

How You Can Harness the Power of Visualisation

Whether you’re an aspiring athlete, an entrepreneur, or someone looking to achieve personal goals, the principles of visualisation can be incredibly powerful.

Start by setting clear, specific goals and then take time each day to visualise achieving them. Picture yourself overcoming obstacles, executing each step flawlessly, and ultimately reaching your target.

Incorporate sensory details into your visualisation—imagine what you will see, hear, and feel when you succeed.

The more vivid and realistic your visualisation, the more effectively it will prepare you for the real thing.

Remember, visualisation is not a substitute for hard work, but rather a complement to it.

It’s a tool that can enhance your preparation, build your confidence, and sharpen your focus, ensuring that when the moment of truth arrives, you’re ready to perform at your best.

Conclusion

In the end, the power of visualisation lies in its ability to transform your mindset.

It turns doubt into confidence, anxiety into focus, and potential into reality.

Whether you’re taking the last shot in a championship game or closing a major business deal, the ability to see your success before it happens can be the edge you need to emerge victorious.

As Michael Jordan, Richard Branson, and countless other champions have shown us, success is not just about what you do—it’s about what you see in your mind long before you take action.

So, the next time you’re faced with a challenge, take a moment to visualise your victory.

It might just be the key to turning your dreams into reality.





Jenna Hadden — Marketing Strategist & Author

About the Author

Jenna Hadden is a marketing strategist and author of My Infinite Game, blending insights from authentic marketing, leadership development, and human connection. She helps professionals grow with purpose and resilience in an increasingly digital world.

Explore more at JennaHadden.blog