consumer behaviour
-
How to Boost Engagement with Hybrid Marketing 2.0
In the ever-evolving landscape of marketing, we’ve reached a pivotal moment I like to refer to as “Hybrid Marketing 2.0”. This innovative approach embodies the seamless integration of artificial intelligence with the irreplaceable element of human connection.
-
Strategies for Connecting with Generation Z through Live Events
As businesses strive to connect with consumers of varying demographics, it is essential to illuminate the profound preferences of Generation Z. This group, born approximately between 1997 and 2012, is fundamentally reshaping the way brands engage with their audience.
-
The Vital Role of In-Person Marketing in Modern Business
In an era where technology drives most interactions, the significance of in-person marketing stands out as a powerful tool for businesses aiming to cultivate genuine customer relationships. While digital marketing has revolutionised outreach, the art of connecting face-to-face fosters bonds that go beyond mere transactions.
-
How Live Demos and Pop-Ups are Changing Retail Conversion Rates
The landscape of retail is undergoing a seismic shift, where live demonstrations and pop-up experiences are emerging as key catalysts for conversion enhancement. As consumers increasingly crave authentic interactions that transcend the traditional shopping experience, retailers must adapt or risk obsolescence.
-
How Authentic Engagement Can Combat Digital Overload
In a world overwhelmed by constant digital messaging, consumers are tuning out. To rise above the noise and foster real connection, brands must embrace authentic human engagement. In this blog, Jenna Hadden explores how meaningful personal interactions can restore consumer trust, strengthen loyalty, and create lasting brand impact in the age of digital overload.
-
Maximising Marketing Impact: The Broker’s Essential Role
In today’s competitive marketing landscape, the connection between brand and consumer is everything. This blog by Jenna Hadden explores the pivotal role brokers play in bridging brands with exceptional face-to-face talent. From aligning values to enhancing engagement, discover how brokers help elevate marketing effectiveness through authenticity, personalisation, and relationship-building.
-
Maximising Client Loyalty through Genuine Relationships
In a world where automation and mass messaging often dilute customer relationships, personalised engagement has become a defining advantage. In this blog, Jenna Hadden explores how businesses can build trust, boost loyalty, and maximise returns by fostering genuine relationships. Learn how to turn client connections into long-term strategic value through tailored interactions and thoughtful engagement.
-
Unlocking Growth: The Power of Bespoke Campaigns in Nonprofits and Telecoms
In today’s digital-first world, the value of human connection is more relevant than ever. Bespoke face-to-face campaigns are delivering powerful results in the nonprofit and telecommunications sectors by building trust, deepening stakeholder engagement, and driving sustained growth. In this article, Jenna Hadden explores why personal interaction remains a critical advantage and how industry leaders are…
-
The Essential Role of Direct Sales in Hyperlocal Marketing
In today’s fast-paced market, the ability to connect with consumers on a local level is paramount for businesses aiming for global success. Direct sales teams serve as the essential link between local engagement and seamless global outreach.
-
Creating Genuine Connections: The Key to Successful Brands
This blog explores how fostering authentic connections can enhance brand loyalty and drive success in today’s marketplace, proving that amidst the automation, people still value personal interaction.
Jenna Hadden 