human-centred marketing
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The Power of Mentorship: How Developing Others Fuels Organisational Growth
by Jenna Hadden In the world of business, particularly when working with self-employed entrepreneurs, one truth consistently holds: the success of any organisation is rooted in the development of its people. While innovation, strategy, and resources are essential, the key to unlocking an organisation’s full potential lies in mentorship. Leaders who are committed to developing…
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The Fear of Regret: Why Staying in Your 9-to-5 Might Be Riskier Than Starting Your Own Business
By Jenna Hadden Let’s get real for a moment. The comfort of a steady 9-to-5 job is alluring. The regular paychecks, the predictable routine, the sense of security—all of it feels safe. But here’s the hard truth: playing it safe might just be the riskiest move you can make. Why? Because nothing stings more than…
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The Relentless Pursuit of Greatness: Lessons from Simone Biles’ Unyielding Journey
By Jenna Hadden Let’s talk about Simone Biles, a name that’s synonymous with greatness in the world of gymnastics. She’s not just a champion; she’s the embodiment of what it means to be relentless in pursuit of excellence. After Tokyo 2020, where she courageously stepped back to prioritise her mental health, many would have understood…
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From Comfort Zone to Growth Zone: Overcoming the Fear of Leaving Your 9-to-5
By Jenna Hadden Let’s face it, leaving a stable 9-to-5 job to venture into the world of entrepreneurship is daunting. It’s a leap into the unknown, and with that comes a natural fear of what lies ahead. But here’s the truth: staying in your comfort zone might feel safe, but it’s also where growth goes…
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Game Day Preparation: How Pre-Call Rituals Boost Sales Performance
by Jenna Hadden Success in sales, just like in sport, often hinges on preparation. The best athletes don’t just show up on game day and expect to win—they follow a strict routine, preparing both mentally and physically for the competition ahead. Salespeople should be no different. Pre-call rituals are your game-day preparation, and they can…
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The Mental Game: How Visualisation Techniques from Sports Improve Sales Outcomes
by Jenna HaddenIn both sport and business, the battle is often won or lost in the mind. You see, top athletes understand that physical preparation is only half the equation. The other half? Mental preparation. Visualisation, a technique frequently used by elite athletes, can be a game-changer in sales as well. What is Visualisation? Visualisation…
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Meeting Eric Thomas: A Life-Changing Conversation on Success and the Power of Determination
By Jenna Hadden I recently had the incredible opportunity to meet Eric Thomas, the renowned motivational speaker and author, during his visit to London. Known for his dynamic energy and relentless drive, Eric has inspired millions with his words, and his story “As Bad As You Want to Breathe” has been particularly impactful in my…
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The Power of Visualisation: How Top Athletes and CEOs See Success Before It Happens
By Jenna Hadden In the world of business and sport, where competition is fierce and stakes are high, the ability to visualise success before it occurs can often be the distinguishing factor between the great and the extraordinary. It’s not just about having a plan—it’s about seeing that plan in your mind’s eye, feeling it,…
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Big Match Temperament: The Winning Edge
By Jenna Hadden “Big Match Temperament” (BMT) is a term that sports commentators and writers love to throw around. But what does it really mean? At its core, BMT is the ability to thrive under pressure, to stand tall when the stakes are high. It’s what separates a well-trained athlete from a truly determined one.…
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Resilience and Perseverance: Winning Traits for Sales Professionals
Resilience and Perseverance: Winning Traits for Sales Professionals By Jenna Hadden When I think about the qualities that define successful sales professionals, two traits stand out above the rest: resilience and perseverance. These aren’t just buzzwords; they’re the bedrock of what it takes to succeed in the competitive world of sales. And for those of…
Jenna Hadden 